A bathroom centre in Derby received a surprise visit from an Intatec mystery shopper last month, to check that the company’s sales materials and displays were all being used to good effect.

The sales team at Willbond demonstrated a good knowledge of Inta showers and also had product and promotional materials on display.

Inta’s mystery shopper programme has been created to encourage merchants and retailers to make the most of the sales collateral provided for them. Those coming up to scratch are rewarded with wine and beer.

Commenting on current trends in showering, Kirsty Cooper one of Willbond’s showroom advisors said; “We’re finding that people are going for fixed head showers, combined with exposed piping for ease of installation. The Inta Infiniti is a favourite, but it needs a good sized shower enclosure to do it justice.”

“We’re delighted to be rewarded for using our sales materials properly – after all, that’s what it’s there for, to help us to sell bathrooms.”

“As well as good product, good service and availability are important for us to be able to confidently sell a shower and that’s what we get from Inta.”

Intatec’s Steve Boyd looks after customers in the Midlands area. He said; “It’s good to see marketing materials used properly. Willbond’s showroom attractively sets out a good selection of showers. The displays allow customers to choose not only on product appearance, but also on performance.”

“Most manufacturers, including Intatec, spend a considerable amount on displays and point of sale, and all too often showrooms and trade counters don’t display materials properly. As a result they just sell the same old thing or whatever has worked its way to the top of the pile.”

“A well thought out showroom like Willbond’s and a well informed sales team gives the customer genuine choice of products and must make everyone’s job a little easier.”

Posted on 04 October 2009