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Staffordshire plumbing company sponsors sporting event

Cynthia Fisher with the Zilmet trophy for perfomance under pressure and a Trent100 paddler.

Sponsorship renewed and 2020 endurance challenge finally set to get underway

The 2020 Trent100 stand-up paddleboard (SUP) endurance competition event will finally get underway on Friday 30th July.
Just like the European Cup and the Olympics, the pandemic caused postponement of the 2020 event, which sees two dozen or so teams participate in the UK’s longest team endurance challenge for stand-up paddleboarders.
Billed as the UK’s most thrilling Team Paddle Challenge, the Trent 100 has been sponsored since 2017 by leading anti-scald bathroom products manufacturers Inta and Zilmet. The spectacle begins from Great Haywood, near the sponsors’ headquarters and covers 100km of fast water, finishing in Nottingham city centre. 
Dave Mistry Pain of the Trent100 organisation team, said: “The Trent100 vision is to light a fire under all budding SUP explorers to join us on our quest to find the perfect challenges and adventures.
“We are grateful to Inta and Zilmet for renewing their support to the competition once again and we’re really excited to get back on the water.
Cynthia Fisher, Director at Inta and Zilmet, said: “The Trent100 is a fantastic event and has a global appeal for lovers of endurance challenges. I’ve always enjoyed being at the start to see them set off.
“The paddleboarders create quite a spectacle en route along the river and as well as looking like hard work, it also looks like everyone is having a great time. I’m thrilled that the event has survived the pandemic and that we’ve been able to help.”


Inta is one of the UK’s leading bathroom, plumbing and heating equipment manufacturers and has been developing and producing products for more than 15 years. It is renowned for its Intamix thermostatic mixing valves. 

Zilmet, a group company, is an internationally-renowned – and Europe’s largest – expansion vessel and heat plate exchanger manufacturer. 


Images from previous event

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