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Plumbing supplies manufacturer makes another splash with paddleboarding sponsorship.
Zilmet, the expansion vessel manufacturer, has announced its continued sponsorship of the UK’s premier stand-up paddleboarding (SUP) challenge for 2024.
Now in its seventh year, the Trent100 has enjoyed Zilmet’s support since 2017. This popular endurance challenge invites teams from around the world to traverse a scenic route for 100 km along the River Trent, starting in Great Haywood near the Zilmet UK office in Staffordshire. Paddling finishes in Nottingham city centre, where a festival-style event promises fun and adventure.
Although the Trent100 includes competitive elements like timing and checkpoints, the focus is on endurance, adventure, and team spirit rather than racing against others for a podium position. Dave Mistry Pain, from the Trent100 organisation team, explains: “Our mission has always been to inspire and challenge SUP enthusiasts to push their limits, as well as having a thoroughly great time.
“We are immensely grateful for Zilmet’s continued support, which has been instrumental in the growth and success of the event.”
Cynthia Fisher, spokesperson for Zilmet UK, who acted as event starter at one of the early Trent100s, praised the event for its competitive spirit and sense of community: “The Trent100 is a thrilling display of stamina and camaraderie making it a must-see each year.
The organisers do a fantastic job of creating an inclusive event that we are proud to champion.”
Tickets for the event are still available through Trent100.com.
Learn more about Zilmet’s range of expansion vessels and buffer tanks on their product page.